WhatsApp Business in Malaysia is a new WhatsApp marketing Malaysia’s app that was created to help businesses communicate with their customers. There are many pros and cons of using this app, and in this blog post we will discuss both of them. Overall, WhatsApp Business is a great way to connect with your customers, but there are some drawbacks that you should be aware of. Let’s take a closer look at both the good and bad aspects of this app!
What is WhatsApp Business?
WhatsApp Business is a free to download app that was built with the small business owner in mind. The app is available on Android and iPhone, and it lets businesses interact with their customers in a variety of ways. With WhatsApp Business, businesses can create a profile with their business name, address, and website. They can also include Linda badges to let customers know they’re verified, and they can use automated messages to respond to common questions. In addition, businesses can use WhatsApp Business to create groups for customer support or announcements. Overall, WhatsApp Business is a helpful tool that can make it easier for small businesses to communicate with their customers.
Pros of WhatsApp Business
There are many pros to using WhatsApp Business, including:
Business identity and delivery information
Business identity and delivery information is a pro of using WhatsApp Business. This is because WhatsApp Business provides businesses with an easy way to display their business information, such as their business name, address, and opening hours. This makes it easy for customers to find your business and contact you. WhatsApp Business also allows businesses to set up automated messages, so customers can receive updates on their delivery status without having to wait for someone to get back to them. This can save businesses a lot of time, and it means that customers are more likely to be kept informed about their deliveries. Overall, WhatsApp Business provides an easy way for businesses to manage their customer communications, and the ability to include business identity and delivery information is a big plus.
People are switching to messaging apps
A benefit of using WhatsApp is because people are increasingly switching to messaging apps. A recent study found that people are spending more time on messaging apps than on social media, and that the trend is only expected to continue. This is good news for businesses that use WhatsApp Business, as it means that more people are likely to be reached through this platform. In addition, WhatsApp Business offers a number of features that make it an attractive option for businesses, such as the ability to create customer lists, send automated messages, and track analytics. With more people using messaging apps, and with WhatsApp Business offering so many benefits, it’s no wonder that more businesses are making the switch to this platform.
WhatsApp Business API and auto-messages
WhatsApp Business API and auto-messages is a big plus of WhatsApp Business. This is the WhatsApp version for businesses. WhatsApp Business has many features that make communicating with customers easier such as the ability to send automated messages. Automated messages are messages that are sent without the need for a person to be available to send them. This can be useful for things like customer support or sending out updates about a product or service. WhatsApp Business also allows businesses to create WhatsApp groups so that they can easily communicate with their employees or customers. WhatsApp groups can have up to 256 members and are perfect for companies that need to communicate with a large number of people at once. In short, WhatsApp Business is a great way for companies to communicate with their customers and employees.
Cons of WhatsApp Business
There are also some cons to WhatsApp Business, such as:
Limited accessibility
Limited accessibility is one of the key cons of WhatsApp Business. Because WhatsApp Business is built on top of WhatsApp Messenger, it inherits all of the restrictions that are placed on WhatsApp Messenger. For example, users can only access WhatsApp Business on their mobile devices; there is no desktop or web version available. In addition, WhatsApp Business is currently only available in a handful of countries, which limits its potential user base. Finally, WhatsApp Business requires a working phone number in order to set up an account, which may exclude some users who do not have access to a mobile phone. Despite these limitations, WhatsApp Business remains a popular choice for businesses looking to communicate with their customers.
Lack of security
Lack of security is another con of using WhatsApp Business. The app does not have end-to-end encryption, which means that your messages are not completely secure. In addition, WhatsApp Business does not offer two-factor authentication, which would provide an additional layer of security. As a result, if your WhatsApp Business account is hacked, your messages could be read by the attacker. In addition, the attacker could also send messages from your account without your knowledge. To protect your account, it is important to use a strong password and to enable two-factor authentication if available.
Single device only
One con of WhatsApp Business is that it can only be used on a single device. This means that if you have multiple devices, you will need to sign into each one separately in order to use WhatsApp Business. This can be inconvenient, especially if you need to access your WhatsApp Business account on the go. Additionally, it can be frustrating if you accidentally leave your phone at home and are unable to access your messages. However, some people may prefer the security of knowing that their WhatsApp Business account can only be accessed from one device. Overall, the single device only con of WhatsApp Business is a minor inconvenience for most users.
Final Thought
WhatsApp Business is a great messaging app for businesses. It offers many benefits, such as the ability to send automated messages and create WhatsApp groups. However, there are also some cons to using WhatsApp Business, such as limited accessibility and lack of security. Overall, WhatsApp Business is a popular choice for businesses looking to communicate with their customers.
Do you use WhatsApp Business? What are your thoughts on the pros and cons of this messaging app? Let us know in the comments below!
This article is posted on The Posting Zone.
