In terms of Web design Alchemy Interactive – a prominent London-based web design company – gives the following top ten suggestions:
1. Make sure you have a clear, strong message for your brand
Your site’s design should reflect your image that you would like the world to see. And the best part is that with web design you have the ability to alter that image in total. Regarding physical design, this is putting your logo or important message in the upper left corner, which is the portion of the screen where the eyes are naturally attracted to.
2. Offer a clear, concise navigation technique
A professional web designer should ensure that they utilize design strategies to guide users around the website and the screen. Clearly differentiated sections and the site map will provide an organized, easy-to-follow navigation path, and proper use of location color, contrast, and scale can all aid in focusing the eyes. Use one menu for navigation, and remain constant throughout the site, make use of sub-navigation to keep it clean by avoiding drop-down menus.
3. Make it simple to use
Visitors can be unpredictable and if a page is difficult or slow to navigate, they’ll go to another site. Be sure that navigation buttons are easy to find and easy to spot – toward at the very top is ideal and should have links that link directly from page pages so that the user can swiftly switch to another page when they are interested in something. Also, make sure you stick to the features that users have become accustomed to. For instance, when text is highlighted, the user is likely to expect that it is a hyperlink.
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4. Be consistent
People want to be aware of the location they are in on the website. If the design of a website is drastically altered or if it is a different experience for visitors, they will be disengaged and begin to be confused. Keep the consistency and an image that is professional by making sure everything is in line in everything from the size of headings and typefaces to the design appearance and colour of the image.
5. Simple is best.
The primary reason for using web-based sites is that it must be simple and quick to utilize. In this regard, the simplicity of a website is essential.
Short, relevant information should be readily available by pressing the button. The internet’s users aren’t going to stay around, so ensure the website can be scanned. This means that you should not be too hesitant to make use of (read to leave in) lots of white space. There’s a theory to explain this, that the eyes don’t operate in a linear way. When they are given the chance, they will be more attentive and focus on an area of interest in the larger view.
6. Make sure it’s simple to comprehend
People who visit your website generally don’t want to take any time. So make sure each aspect is easy to comprehend, from the navigation to the text. There are design strategies that could help to make the content on a page easier for users to comprehend – think of smaller sentences, larger font sections separated through contrast and color, and as we’ve already mentioned making good usage of white space. In this regard it is recommended to follow a few basic guidelines: don’t utilize more than three fonts or more than 3 different sizes of point for a font. Keep the text lines up to 18 words, 50-80 characters!
7. Regrade gracefully
It is not common for everyone to have the latest computer and fastest broadband. So ensure that your code remains as easy as possible without compromising on the components that you require. HTML code must be able to degrade quickly and not cause problems or cause problems for less powerful computers. Create a problem for the PC of your site’s visitors and you’ll be able to guarantee that the customer will never return for more… as well as recommend your website to anyone another person!
8. Create it with your intended audience in mind.
When you are writing or requesting a copy for your site, keep in mind your intended viewers. It’s tempting to make use of the medium to overwhelm users with every details you can, make sure to keep the information concise and make use of layman’s terms when appropriate. Or, include a glossary in the event that technical terms are required. If you’re trying to get more visitors to your site through search engine optimization (SEO) it is important be aware of the keywords users will use when they search. Include these keywords in your content frequently as you can to propel your website into the search engine listings.
9. Consider usability
At the time of completion, if your website doesn’t have usable content. Your users will leave just as fast as the click of a mouse. Therefore, when you are developing the design of your website take into consideration the users experience with the site.
It’s beneficial to make an outline of what that a person will make use of your site and then verify that they are simple to accomplish and, if required, readily accessible from the homepage, e.g. Start shopping, current offers, Schedule an appointment, etc. Start testing early and through the process, take another test. The only way you can verify that your website is as user-friendly as it is possible to be would be to try it with people who are ignorant about your company.
10. Be sure that it’s legal
A quality website must be in line with specific guidelines. For instance, all websites designed through Wonder Web Development – a USA location web design company are in compliance with the Web Accessibility Initiative (WAI). It ensures that their websites are accessible and suitable for users with disabilities. They also cover elements of web design such as screen flickering in accordance to the Disability Discrimination Act (DDA).
