Why should you bother to bother with Pinterest? In a nutshell it’s a powerful traffic driver. It’s a great way to draw thousands (or maybe even thousands!) of new users to your site every single day.
You can check whether a domain name is available using either the domain name checker or the social media name checker.
Here the top 20 ideas to pack the Pinterest punch:
The Best Way to Use Pinterest
1. Keep your eyes on the prize
With Pinterest it’s easy to get captivated by posts that motivate you personally, however your business account must be focused on business.
Look professional by confirming your website’s information – it’ll increase the confidence of your followers in your expertise and knowledge.
2. Increase the SEO of your Pinterest
It is recommended that your Pinterest profile should include your company name, website’s URL, as well as a brief description of the way your business solves a particular issue to clients.
Don’t forget adding a class on each board. This will allow you to appear in search results that are more relevant.
3. Keep everything on the your brand
Make sure your boards are on the right the brand you want to be on by pinning only content that is likely to attract the ideal client you’ve got in mind.
The first eight boards you have are the most noticeable so make sure that they are focused on your specific areas of competence. It is possible to take it one step further by creating custom-designed covers for your boards too.
4. Keep your secrets secret
If you’re inclined to save things that you like personally, make a separate board dedicated to it. This will stop your messages from getting confused, while remaining able to connect with things that motivate you.
5. Utilize Pinterest as a search engine that it is
Secret boards are an excellent place to collect research you don’t wish to make public. It is a great way of collecting resources, such as for articles or seeking insider business advice.
You can also include participants onto your hidden boards making it easier to collaborate on content with your team.
6. Be sure that the descriptions of your pins are correct
Making a well-thought-out and relevant description each when you share a blog post can take a long time, however, there’s a simple technique that will help you to accomplish this.
Simply highlight a small portion of text in the post before clicking the Pin button. the highlighted text will be added into the text.
When you write descriptions for your posts it is important to ensure that you’re using the keywords in a natural manner.
7. Rich pins can be used to add additional information to every blog post
Here are kinds of pins that are rich:
- Article pins are the headline writer, the story’s description and the link
- Product pins – this includes the latest prices, availability, and where to purchase;
- Recipe pins – they contain cooking instructions, ingredients and information on serving;
- Place pins are the address, number, maps.
In order to begin using it, you’ll need confirm your website. To validate your site simply go to “edit profile”, and then “confirm website”. The meta tags should be copied from the one that is provided.
Install Yoast SEO. Install the Yoast SEO plugin to your WordPress website, and then click to open the SEO tab in the sidebar. Select “social”, and then choose Pinterest. Pinterest tab. Copy the meta tag, then hit “save”.
To be eligible to be eligible for rich pins, type your Pinterest URL on the Pinterest Validator then follow the instructions.
8. Get new followers by running an event
Contests on Pinterest can be an excellent way to interact with your current followers and also draw new followers. However, there are specific rules to be adhered to.
Do:
- Keep in mind that Pinterest is about people finding things that inspire them.
- You should be able to choose quality over quantity.
- It is easy to participate with simple and clear instructions.
- Learn about anti-spam strategies to make your contest enjoyable and productive.
Don’t:
- We suggest that Pinterest is the one who sponsors or endorses you or the contest
- It is a requirement for people to choose pins from a set of pins and let them choose what they want to;
- Make people pin your contest rules and you’ll become notorious for it.
- organize a sweepstake where every pin, board, or follow is an entry
- Encourage spammy behavior for example, by soliciting comments from participants;
- Ask people to vote using pins, boards or other similar items;
- You will require a minimum of pins. One suffices;
- You can make your contest make it a “pin it to win it” contest.
- Overdo it. Contests can be boring fast.
9. Work in a group with Pinterest users
Participating in group boards is a great way to connect to a larger audience especially if you’re posting high-quality content. Make use of PinGroupie to discover the most popular groups boards based on specialization.
Be aware that if choose a forum that has thousands or even millions of contributors You’ll need be active on a regular basis to be noticed by the other members.
10. Find out who’s pinning the content (and what they’re Pinning)
In your web browser:
The screen will be filled with the latest content you’ve pin from your website. This is an excellent way to assess which content pieces are actually a hit with your target audience. This will help you improve your strategy going forward.
11. Profit from the most popular content
The most popular content on Pinterest may not be the most relevant to your followers, however, it’s an excellent idea to go through your “Popular” page every now and every now and. This gives you a better understanding of what attracts people who use the site.
Explore how these themes and trends can be integrated into your plan.
12. Keep pinning your things
I suggest creating a separate board for your content. This is where you’ll save every blog article and video, each podcast and every freebie. I would also suggest keeping a separate board dedicated to freebies. Keep both of them on top of your page.
I recommend repinning each piece of content you have to all the boards you are on (including those that are collaborative).
13. Be cautious when it comes to linking space
One of the great things about Pinterest descriptions is they permit you to share links but don’t fall for the temptation to make use of an extension tool to shorten your link.
If the Pinterest user hits a link with a shorter URL that is not properly shortened, they will receive an automatic email alert for spam (even even if your post isn’t at all spammy). This immediately deters followers from visiting your website.
14. Try out Pinterest advertising
Promoted pins appear identical to regular pins, however they serve as advertisements, allowing companies to display their products for a fee. There’s also a concept known called “promoted app pins” which allow users to buy apps directly via the pin without leaving the site.
Targeting Options are:
- Your website’s visitors
- Your own personal list of subscribers or customers;
- Users who have engaged in pins on your site
- Users who have behaved in a similar way to the above.
- Keep in mind that you’re only able to use these features after you’ve verified your domain.
15. Connect Pinterest with your other digital platforms
Include Pinterest share and follow buttons on your website.
For tweeting your Pinterest pins just click the image you want to share, then click “send”, then hit the Twitter icon.
Display the contents of your Pinterest feed onto your Facebook profile using Woobox.
16. It should be easy for users to save your content to Pinterest
Create an easy way for readers to save your content on Pinterest by making an “pin for later” link.
When you click “publish”, pin an image from your blog post. Start Pinterest then copy and paste the URL of the pin. Re-visit your blog post, and include”pin this post for later” and “pin this post for later” and hyperlink it to the URL of the pin. Make sure you save it!
17. You can streamline your Pinterest workflow using IFTTT
Utilize the free service on the web It’s This Then That (IFTTT) to design Pinterest workflows that streamline your workflow.
You may find the following suggestions helpful:
- Pin a blog post that is new;
- Pin Instagram pictures;
- Pin Youtube videos;
- Pin photos on Facebook;
Keep track of your pins in keep track of your pins on a Google spreadsheet.
18. Find Your Pins Quickly
If you’re trying to find an article you pin a while ago You could be browsing for quite a while. Particularly if there are contributors adding content to your boards as well.
To look through the pins only YOU have pinged, go to your profile and type what you’re looking for into the search bar. Then click “your pins”.
19. Repin Content of Other Users
Consider Pinterest as a chance to offer your followers the chance to taste a variety of helpful items. Some will be designed by you, and some will be created by experts from other sources.
Pining other people’s infographics can be especially effective as they serve as a type of follower magnet, which can bring visitors back to your page to see more.
20. Make your pins available in advance to ensure you get the best work-smart win
Being successful on Pinterest is about being consistent… but it’s quite tedious. It’s a good thing I have the ideal tool to assist you.
Tailwind lets you create a bulk schedule of Pinterest content on your various boards to ensure that you’re appearing frequently, and in a non-spam manner. You’re welcome.
Thanks for Gemma Went. Gemma is an expert in digital marketing and a Small Business Mentor.
