HOW TO IMPROVE WEBSITE CONVERSIONS WITH TYPOGRAPHY 

If you want your graphics to effectively convey your brand’s identity, understanding how to choose the proper font in web design is essential. Typography psychology is the study of the influence of font on people’s feelings, ideas, and actions. Typography can convey feelings, ideas, and concepts completely unconsciously and emotionally. It is the single most important element of a design which communicates your intended message with your audience.

While using visual communication, it’s critical to consider how the general audience will view and understand your work. Different designs, layouts, fonts, forms, colors, lines, space and even texture all have varying feelings and perspectives. We generally find comic strips with usage of fonts like Arial and Bodoni instead of Comic Sans very off-putting. In the same way, using a font like Curlz MT on a business presentation fails to communicate the seriousness associated with the corporate world.  The best usage of typography will be explained by professional website designers with expertise in Website Designing in Guwahati.

WHY TYPOGRAPHY IS IMPORTANT FOR WEB DESIGN

Typography can help to create an atmosphere or mood, and it can also contrast with the information around it. By directing users via text cues, it may also make it easier for users to navigate through a website. If you want to find fonts that are related to each other, it’s better to choose fonts that are from the same family. This way, the fonts will be complementing and will look better together. While browsing fonts, choose a style that is most appropriate for your website. Employ help from professionals expert in Website Designing in Guwahati.

Typography psychology is the study of the influence of fonts on people’s feelings, ideas, and actions. Typography can convey feelings, ideas, and concepts completely unconsciously and emotionally. Choosing the right typography can make your text easier to read, have better perceived credibility and aesthetic appeal, which in turn will help in raising conversion rates and increase sales. A good usage of typography should always complement the text rather than burden the user’s cognitive processing. A user should not be distracted by the fact about why your website about plants and garden accessories has an Arial Black font.

TIPS TO USE PROPER TYPOGRAPHY ON YOUR WEBSITE

1. SELECT A TYPEFACE THAT CONVEYS THE PRINCIPLES OF YOUR BRAND: Your brand identity is made up of several components, including typeface, that work together to communicate the essence of your business, fortified over time. If you have a gaming website, its tone should be light, fun, and upbeat. If it is a cosmetics website, better not use plain, businesslike, sans serif typefaces. If your website’s content is professional and solemn, you should use typefaces and colours that are more subdued.  It showcases the brand’s core values without saying what they are. When you want to highlight contemporary, straightforward, and minimalist style, sans serif is the perfect option. Blackletter and script typefaces are more individualised, whereas monospaced fonts offer a more modern appearance.

Making wise font selections reflects your style and builds a stronger, more enduring brand that customers will be devoted to.

2. BE CONSISTENT WITH THE BRAND FONT YOU USE: Be CONSISTENT with your brand typeface (and branding in general); don’t add fonts willy-nilly, just because they look nice or strikes your fancy. For the audience, typography serves as a means of identification. By enabling people to relate to the font used on your official website, designated and consistent web typography will assist you in reaching a bigger audience online. Be deliberate in the typefaces you select and employ.  Your branding will be more consistent the more consistently you communicate (both verbally and visually).

3. USE FONTS WHICH ARE SIMILAR BUT NOT THE EXACT SAME: It is vital to choose fonts that work well together since in most forms of media they will be placed in correlation to each other. A good way to check if your fonts are complimentary would be to create a sample piece of text with a heading and main body text to test out different choices. We suggest sticking with 1-2 typefaces for your brand. We use one type family with lots of weight variations (extra light, light, regular, book, semibold, bold, black, etc!) to keep our brand messaging strong, yet consistent.

4. PRIORITISE READABILITY: Because users view your website from many different screen sizes and resolutions, pick a typeface that reads well in a range of sizes and weights to retain usability and readability in every size. When covering a lot of material, avoid using calligraphy or script fonts. To pique the interest of your desired audience, you must be as clear and cogent as you can.

5. USE THE RIGHT FONT SIZE WITH HEADERS AND VISUAL HIERARCHY: If the text input is any smaller than 16px, iOS browsers may frequently automatically zoom in on the page, making it impossible for you to see the remaining text. Make secondary text smaller than the size you choose for the body sizes so that you can tell them apart.

6. MAKE APPROPRIATE USAGE OF WHITE SPACING BETWEEN LINES: Tightly spaced text looks crowded and is hard to read. However, if you space it out too much, the reader may become disoriented and lose their position in the text. When used properly, white space may improve readability by up to 20%. When developing your page, consider the margins between paragraphs and the line spacing.

In conclusion, benefits of using correct typography in web design are:

1. Optimises user experience
2. Build brand recognition
3. It Establishes A Unique Informational Hierarchy.
4. It influences the tone and feel of your brand.

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